From Techcrunch:
Coghead,
a visual web-based application editor that allowed users to develop
enterprise applications using an intuitive GUI, is closing its doors.
The company attributes its closing to the dire economic situation, and
says that users will be able to access and download their data through
April 30, 2009.
Here's the thing about Coghead. It had the air of being the category leader in what I, like many people, continue to believe will be a winning category as cloud based services mature. Coghead got a lot of good press, raised $11.2M, had experienced people, and good ideas. But there were obstacles.
First, Coghead followed a single application design pattern, the basic tabbed application. The enterprise space has too ma
ny needs to assume that a single (though strong) pattern would be enough. salesforce.com (and force.com) works because they have a rock solid anchor called CRM. Coghead would have needed an anchor application too -- and CRM is taken.
Second, the investment enterprise customers have in the Microsoft, IBM, Oracle, etc. platforms should not be underestimated by startups. The cost of switching would require demonstrating savings beyond any CIOs reasonable doubt.
Third, Coghead's platform was comprised of Coghead's software sitting on Amazon's
cloud with Intalio's business process management software added in to complete the solution. Selling an offering from two startups sitting on a successful but new offering from a major
vendor would surely require some seasoned salespeople.
Fourth, Coghead was pitching their platform to 'second and third tier ISVs and SIs
to transform their businesses and become SaaS solution providers'.
Where were the tier one players? This approach seems to be at odds with
their enterprise focus, and sounds more like an SMB focus and already
admitting that tier one players placed other bets.
Finally, in enterprise IT there is typically clear separation between development and production environments. The Coghead platform did not have this clear separation and -- to me -- this contributed to it not feeling enterprise grade.
With time, I believe Coghead could have chipped away at these obstacles and built a strong platform. Clearly, Coghead believed in what they had and ramped up its sales and marketing effort... just before the economy faltered... and so wasted the precious fuel startups need to keep going. Unfortunate timing. Maybe the investors and/or management were unwilling to fill the tank in the face of a serious down round and that, rather than the business proposition, is why the tank ran dry.